Digital growth
Strategies to increase sales, capture qualified demand and improve online channel performance.
- SEO and SEM
- Conversion
- Catalogue and promotions
- Metric analysis
Head of E-commerce · Digital Operations · Growth
E-commerce growth focused on business, profitability and execution.
I help physical product companies scale their e-commerce channel by connecting strategy, acquisition, conversion, technology and operational efficiency.
What I bring
A complete view of e-commerce.
I do not see e-commerce as just an online store. I see it as a system where product, margin, traffic, conversion, technology, processes and team need to work in the same direction.
Profitability
Growth connected to margin, acquisition cost, advertising efficiency and process improvement.
- ROAS
- Investment control
- Impact-based prioritization
- Business KPIs
Digital operations
Coordination between marketing, technology, catalogue, customer service, suppliers and management.
- Multi-store management
- Internal processes
- Suppliers
- Operational execution
Technology and AI
Automation and artificial intelligence applied to real e-commerce tasks and efficiency.
- Automation
- Reporting
- Process improvement
- E-commerce platforms
Key results
Measurable impact in growth, efficiency and operations.
Online revenue
I multiplied online channel revenue by 4.5 during a period of more than 7 years leading e-commerce.
Google Ads spend
I restructured advertising investment, reducing spend while keeping focus on sales and profitability.
Optimized ROAS
I improved ROAS from 4 to 6.08 through campaign, structure and analysis optimization.
Online stores
Strategy and operations management for a multi-store physical product e-commerce ecosystem.
Experience
Career focused on e-commerce, digital marketing and online business.
E-commerce / Digital Commerce Manager
Strategy, growth and operations management for an online store ecosystem.
- Operational leadership of the e-commerce channel.
- Sales, conversion and profitability optimization.
- Coordination of SEO, SEM, commercial actions and suppliers.
- Technological evolution of digital platforms.
E-commerce Manager — Sideoffice
More than 7 years leading digital strategy, acquisition, conversion and technological evolution.
- Definition and execution of e-commerce strategy.
- End-to-end online store management and shopping experience.
- Development of SEO and SEM strategies.
- Coordination between business, development, marketing and external suppliers.
E-commerce, digital marketing and market analysis
Foundation in online research, demand analysis, usability and reporting.
- Online market research.
- E-commerce analysis.
- Usability and user experience evaluation.
- Support for digital and commercial projects.
Case studies
Real e-commerce problems, explained without sensitive data.
Scaling e-commerce without losing operational control
I connected strategy, acquisition, catalogue, technology, marketing and suppliers to move from reactive management to a more structured, results-oriented way of working.
Improving advertising profitability without relying on bigger budgets
I reviewed structure, investment, performance, campaigns and priorities to reduce unnecessary spend and improve the quality of acquired traffic.
Evolving an e-commerce platform without slowing down the business
I coordinated business needs, development, suppliers and daily operations to improve performance, scalability and internal management.
Capturing qualified demand in physical product commerce
I worked on acquisition strategies combining organic demand, paid campaigns, content, categories and behavior analysis.
Stack and areas
Tools and skills connected to outcomes.
E-commerce
Online store management, strategy, conversion, catalogue, pricing, operations and user experience.
Digital marketing
SEO, SEM, Google Ads, email marketing, automation, qualified acquisition and investment optimization.
Data and performance
GA4, Looker Studio, business KPIs, ROAS, conversion, profitability, traffic analysis and executive reporting.
Technology
PrestaShop, e-commerce CMS, migrations, integrations, automation, applied AI and technical coordination.
Contact
Open to senior opportunities in e-commerce, growth and digital operations.
I am especially suited to physical product companies, retail, home, decoration, DTC, B2C or B2B. Preference for Valencia, hybrid or remote models.